To find out more about our personal trainers below.
Formal qualifications include:
  • BSC Hons in Sports Coaching (Cardiff, 2007)
  • Advanced Diploma in Functional Therapy (Cardiff, 2009)
  • Poliquin BioSignature Practitioner (Southampton, 2011)
  • Level 1 CrossFit Coach (London, 2012)
  • Strength Kinetic Chain Module One, Two + Three (Marbella, 2014 + 2015)
  • Strength Sensai Kinetic Chain Practitioner: Hands and Wrists (Marbella, 2015)
  • Strength Sensai Kinetic Chain Practitioner: Torso (Marbella, 2015)
  • Strength Sensai Advanced Program Design Certified (Marbella, 2015)
  • Strength Sensai Poliquin BioPrint Course (Marbella 2014 + 2015)
  • Strength Sensai Program Design for Soccer Course (Marbella 2015)
  • Level 1 Welsh Weightlifting Coach (Aberdare, 2015)
  • Level 1+2 PICP Coach (Nottingham, 2015)
  • Strength Sensai Poliquin BioPrint Level 2 Course (Marbella 2016)
  • PICP Level 3+4 (Rhode Island, USA, 2016)
  • BioSignature Level 1+2 (London 2016)
  • KILO Strength Private Internship (LA, November 2017)
Sam O'Sullivan
CEO and Elite Performance Coach
Founder and head trainer of SOS Athletic Excellence, Sam O'Sullivan is one of the UK's most in-demand trainers. Boasting extensive knowledge of nutrition and first-hand experience in athletic training, he is known for his no-nonsense and integrative approach to helping his clients achieve rapid health and fitness goals, whether they are fat loss, muscle building or athletic performance.
Sam has an athletic background representing Wales as a school boy in football. He has enjoyed a successful football career, representing many semi professional football teams in England and Wales. Sam has also competed in many fitness challenges and in 2010 came second in the Fit Brit challenge. He also successfully climbed Killimanjaro in 2010.
Sam still trains hard, firstly because it is his passion, but also because he believes that strength coaches and personal trainers should practice what they preach.
Over the course of Sam's career he has coached national and international athletes in football and athletics.
He is renowned for producing lifelong changes and peak performance for competitive athletes and recreational gym enthusiasts alike.
Sam holds formal qualifications with a sports coaching degree (2:1) and a diploma in functional therapy. He also boasts an impressive array of additional certifications in BioSignature / BioPrint, is regarded as a Poliquin Kinetic Chain Expert and is also a Poliquin International Certification Program Coach. Sam is currently the only 'Strength Sensai' recognised coach in the whole of Wales.
Sam has in fact taken the full Poliquin Kinetic Chain course twice and has taken and recertified BioPrint five times in total. 
These diverse set of skills and commitment to learning allows him to engage with clients from a multi-disciplinary approach. This background has lead to him becoming a seasoned educator of personal trainers within SOS Athletic Excellence.
In 2013 he and his business partner opened SOS Athletic Excellence Gym with the aim of offering elite level personal training and coaching within Wales' capital city, Cardiff.
Sam is also an accomplished blogger and enjoys sending out weekly emails, educating the SOS subscribers about a variety of topics from training, recipes, mindset and nutrition.
Sam has also been featured in Men's Fitness magazine, South Wales Echo and Cardiff Life magazine.
Today, Sam's commitment to quality health practices sees him to be the successful and respected owner of SOS Athletic Excellence. First opening in Cardiff City in 2013, SOS has since expanded from 8 to 14 expert trainers and has developed an outstanding reputation for excellence within the field of health and fitness in the UK.
Elite Performance Coach

Elite Performance Coach

Elite performance coaching is elite personal training. An Elite Performance coach will have 5+ years of industry experience with a wealth of advanced qualifications and a strong personal training business. Their high level of qualifications puts them in the 1% of the population of the personal training industry. They have an in depth portfolio of client success stories which include performance and body composition success with a wide demographic of clients. The Elite Performance Trainer is regarded as an industry expert with renowned qualifications such as; BioPrint, PICP and Advanced Program Design. You can expect everything from nutrition, sleep, intensity, volume, reps, sets, supplementation and all aspects of lifestyle to be covered with a trainer in this category.

Elite Performance Coach

(from per session)
Performance Coach

Performance Coach

Performance coaching is elite personal training. A Performance Coach will have a minimum of one advanced qualifications such as BioPrint, BioSignature or PICP and a strong personal training business. A level 4 coach will therefore have knowledge above and beyond the majority of personal trainers. They also must have a portfolio of client success stories to qualify as a performance coach. These trainers will monitor training and nutrition very closely and recommend the most effective supplementation for you to succeed based on your individual requirements. To become a Performance coach trainers must demonstrate an ability to actively practice their skills with a wide demographic of clients.

Performance Coach

(from per session)

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